Carol A. Chapelle8 -6 Kotler, Philip ; Keller, Kevin Lane3 Kotler, Philip3 Dandrea, Guillermo2 Taha, Hamdy A.2 Turban, Efraim2 Kotler, Philip ; Armstrong, Gary2 Malhotra, Naresh K.2 Solomon, Michael R.2 Carrell, Michael R.2 Laudon, Kenneth C. ; Laudon, Jane P.2 Baron, David P.2 Awad, Elias M.1 Jenifer E. Norton ; Peter J. Fryer ; Ian T. Norton1 Tanenbaum, Andrew S.1 Coad, Peter ; Nicola, Jill1 Lovelock, Christopher ; Wright, Lauren1 Froyen, Richard T.1 Render, Barry ; Stair Jr., Ralph M.1